speaker details
Need my speaker bio or headshots? Looking for a description of my standard presentation? Keep scrolling and you'll find everything you need below.
speaker bios
short bio
Alexa Heinrich is an award-winning social media marketer in northern Illinois and the director of the website Accessible Social. She is a passionate advocate for creating accessible and inclusive content for digital communications as well as educating others about the realities of working in social media.
long bio
Alexa Heinrich is an award-winning social media marketer in northern Illinois and the director of the website Accessible Social. She is a passionate advocate for creating accessible and inclusive content for digital communications as well as educating others about the realities of working in social media. Since 2020, Alexa has given more than 150 presentations about accessible social media to digital professionals at numerous brands, organizations, and events around the world, including Harvard University, the National ADA Symposium, MIT, the World Health Organization, Sprout Social, Adweek, and the U.S. Congressional Progressive Caucus.
headshots
Feel free to download whichever headshot best suits your promotional purposes and crop as needed. Click any thumbnail for a high-res version.
presentation information
My standard presentation is called Accessible Social, and it's a slide deck that takes roughly 35–40 minutes to complete. If you need a subtitle for the session, it can be called Accessible Social: How to Create Inclusive Content.
session descriptions
Below are three different descriptions for my standard presentation. The first offers specifics about what's covered in my slide deck. The second description focuses more on outcomes of the presentation. The last one is an abbreviated description for when a shorter presentation summary is needed.
Use whichever description best fits your promotional needs.
description #1
Accessibility is often prioritized in web development, but what about your social media? Too often, accessibility is overlooked in marketing, leaving many users with disabilities excluded from fully engaging with digital content.
During the presentation, you’ll learn why accessible social media matters and how simple it can be to make your content inclusive for everyone. Whether you’re new to accessibility or looking to sharpen your skills, this session will offer practical strategies you can start using right away.
The presentation will cover:
- Inclusive copywriting and hashtag practices
- Smart, accessible emoji usage
- Best practices for writing effective alt text
- Easy ways to caption your videos
And more! Designed for digital marketers at any experience level, Accessible Social will empower you to build a more inclusive online presence and communicate more effectively with all audiences.
description #2
Accessibility is often prioritized in web development, but what about your social media? Too often, accessibility is overlooked in marketing, leaving many users with disabilities excluded from fully engaging with digital content.
During the presentation, you’ll learn why accessible social media matters and how simple it can be to make your content inclusive for everyone. Whether you’re new to accessibility or looking to sharpen your skills, this session will offer practical strategies you can start using right away.
By the end of the presentation, you’ll be able to:
- Recognize the importance and impact of accessible social media content
- Integrate accessibility best practices into your content creation process
- Spot and fix common accessibility issues that may be excluding disabled users
Designed for digital marketers at any experience level, Accessible Social will empower you to build a more inclusive online presence and communicate more effectively with all audiences.
description #3
Accessibility is often prioritized in web development, but what about your social media? Too often, accessibility is overlooked in marketing, leaving many users with disabilities excluded from fully engaging with digital content. During this presentation, you’ll learn why accessible social media matters and how simple it can be to make your content inclusive for everyone.