Interested in having me present to your group on accessible best practices for social media? Awesome! I've spoken to a number of different groups including in-house digital teams, college classes, PR chapters, agency teams, and professional clubs.
Please be aware that I do not give presentations or accept guest speaker requests during the month of December. I use that time to rest, recharge, and spend time with loved ones during the holiday season. Thank you for respecting my boundaries!
During my presentation, I will go over:
If there's something, in particular, you'd like me to discuss in my presentation, please let me know ahead of time. I'm always happy to make adjustments based on the needs of your team and how you use social media.
Making your request at least 4–6 weeks before the desired presentation date is preferred. If I'm expected to travel more than 2 hours from St. Petersburg (where I live), then 2 months of lead time is appreciated. I work full-time for a college and try to be respectful of my colleagues when requesting time off or scheduling lunchtime speaking sessions.
My presentation is suitable for any level of experience, from veteran marketers to everyday social media users. I've found that a lot of marketing professionals, both new and experienced, aren't very familiar with the idea of accessibility specifically for social media. Additionally, all the information I share is very basic and easy to implement regardless of how you use social media in your day-to-day life. All are welcome and encouraged to attend my presentations.
My standard presentation is a PowerPoint slideshow and is usually about 35–40 minutes long. I do have a few variations of it, so if you need something shorter or longer, just ask. Most people book me for a full hour, leaving ample time for any questions or comments attendees may have after I'm done speaking. Keep in mind that the shorter my presentation has to be, the less in-depth the information will be.
Typically, no, but I can include some if you want the presentation to feel more like a training session. Let me know what you have in mind, and we can discuss the feasibility and logistics of including it in the presentation.
I prefer that everyone hold their questions and comments until the end of the presentation only because sometimes an attendee will think of a question that will end up being answered in a later slide. Of course, if there's a chat function for the session, feel free to drop your questions in there, and I'll answer any that weren't covered during the presentation.
Yes. After my presentation, I will email a link to download my full slide deck with speaker notes. I'll also send along a few other resources about accessible best practices for social media that I think will be helpful to you. It's up to you (or whoever is my point of contact for the presentation) to disperse to attendees as you see fit.
Sure! However, if you plan on having me co-present with someone, I prefer to know that as soon as you request me as a speaker. It's rather jarring to be asked to give a presentation and then only find out after agreeing to speak that you're expected to co-present with someone you've possibly never met before.
I'll need to be able to share my screen. I prefer to control my own slides, as I do have videos and animations that need to be manually triggered at specific points during the presentation. Zoom is my preferred platform, but most video conference services should work as long as I can share my screen and computer audio.
Absolutely! Feel free to record the presentation and share it with anyone who attended or planned on attending the session.
Let's chat. While I try pretty hard to not gatekeep the information I share, I also know that there's a lot of value in having me speak on accessibility and being available to answer questions face-to-face. We can discuss fair compensation privately.
Yes, but only if my expenses for travel and accommodations are covered.
I live in Florida, so my time zone is Eastern Time/GMT-5.
My pronouns are she/her.
Yes! You can find my bio—a short and long version—below as well as a few headshots to choose from. Feel free to use whatever works best for your promotional needs.
Alexa Heinrich is an award-winning social media manager in Central Florida for St. Petersburg College (SPC) and the creator of the websites Accessible Social and Social Media Tea. She is a passionate advocate for creating accessible and inclusive content for digital communications as well as educating others about the realities of working in social media.
Alexa Heinrich is an award-winning social media manager in Central Florida for St. Petersburg College (SPC) and the creator of the websites Accessible Social and Social Media Tea. She is a passionate advocate for creating accessible and inclusive content for social media and has given presentations on the subject to brands, organizations, and conferences around the world including Harvard University, the National ADA Symposium, John Deere, GoFundMe, and the U.S. Congressional Progressive Caucus.
Feel free to download whichever headshot best suits your promotional purposes and crop as needed!