A Job I Wish Existed

Last summer, I was a guest on a podcast and the host asked me what my ideal career would look like. I kind of stumbled through my answer since the kind of position I want doesn't really exist in the 9–5 world (at least I don't think it does) and I have no desire to become a full-time freelancer.

Purely out of curiosity, I asked ChatGPT to write a job description for someone who would work with multiple clients through an agency and educate them on how to create accessible and inclusive social media campaigns. Below is what it came up with, and honestly, it's not bad. The job title is a bit of a mouthful, but the rest sounds pretty good. Now if only I could convince brands like Sprout Social, Inc., Hootsuite, HubSpot, Buffer, and Agorapulse to create an in-house position like this.

Accessibility and Inclusion Social Media Consultant

Job Description:

We are seeking a dedicated and knowledgeable Accessibility and Inclusion Social Media Consultant to join our team. In this role, you will work closely with multiple clients from diverse industries and educate them on creating accessible and inclusive social media campaigns. Your primary objective will be to ensure that clients' digital content and social media campaigns are designed and developed in a manner that promotes accessibility, inclusivity, and compliance with relevant guidelines and standards.

Responsibilities:

• Consult with clients to understand their specific goals, target audience, and social media strategies.
• Educate clients on the importance of accessibility and inclusion in digital content and social media campaigns.
• Conduct thorough assessments of clients' existing social media campaigns to identify accessibility and inclusivity gaps.
• Provide detailed recommendations and strategies to improve accessibility and inclusivity in clients' social media content, including images, videos, captions, and written posts.
• Collaborate with clients' creative teams to ensure that design elements and visual content adhere to accessibility guidelines.
• Train clients' marketing and social media teams on best practices for creating accessible and inclusive social media campaigns.
• Stay up to date with the latest accessibility standards and guidelines, and communicate relevant updates to clients.
• Conduct accessibility audits and evaluations of clients' social media platforms to identify and address accessibility barriers.
• Develop and deliver training materials, workshops, and resources related to social media accessibility and inclusion.
• Monitor and analyze the impact of accessibility and inclusion efforts on clients' social media engagement and user experiences, providing regular progress reports.

Requirements:

• Bachelor's degree in communications, digital marketing, or a related field (or equivalent work experience).
• Proven experience in social media management and digital marketing.
• In-depth knowledge of accessibility standards, guidelines, and best practices, such as WCAG 2.1, ARIA, and Section 508.
• Familiarity with social media platforms and their accessibility features.
• Strong understanding of inclusive design principles and the ability to apply them to social media campaigns.
• Excellent communication and presentation skills, with the ability to convey complex concepts in a clear and accessible manner.
• Ability to work independently and manage multiple clients simultaneously, prioritizing tasks effectively.
• Attention to detail and a commitment to producing high-quality work.
• Familiarity with assistive technologies and their impact on accessibility, such as screen readers and alternative text.
• Experience in conducting accessibility audits and evaluations is a plus.

If you are passionate about digital accessibility, possess strong communication skills, and enjoy working with diverse clients to create inclusive social media campaigns, we would love to hear from you. Join our team and make a meaningful impact on the digital experiences of individuals with disabilities.

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