About Me

The short and sweet bullet-point version:

Logo for Accessible Social

Accessible Social

One of my greatest passions in life is educating others about accessible best practices for social media content. Over the years, I have given numerous presentations on the subject and developed a number of resources for content creators including a guidebook, a newsletter, and a Facebook group. Eventually, my endeavors culminated in the creation of Accessible Social, an online resource hub for anyone who wants to learn about making accessible digital content.

Logo for Social Media Tea

Social Media Tea

In June 2020, I launched an Instagram account called Social Media Tea. My intention was to give my marketing peers an outlet where they could anonymously spill their secrets, their frustrations, and their experiences about their profession. The account has since grown to have more than 30,000 followers across Instagram, Twitter, and Facebook, and also includes a thriving online shop offering items that allow digital marketers to show off their extremely online sense of humor.

Where I've Presented and Trained

It's been a privilege to train digital teams, CMOs, and content creators at brands, organizations, and events around the world. Some notable names include Adweek, John Deere, the World Health Organization, the National ADA Symposium, Sprout Social, Harvard University, MIT, Johns Hopkins University, and the U.S. Congressional Progressive Caucus.

Brands and Organizations

  • 3Play Media
  • ADA Coalition of Connecticut
  • AdventHealth
  • Adweek
  • American Marketing Association Pittsburgh
  • Dell Technologies
  • Developmental Pathways
  • Empower: abilities
  • eSSENTIAL Accessibility
  • Fundraising Everywhere
  • GoFundMe
  • Great Lakes ADA Center (2x)
  • Hachette Book Group
  • International Federation of Red Cross & Red Crescent Societies
  • ISRAEL21c
  • John Deere
  • Lockheed Martin
  • National Institute for Social Media (2x)
  • Siemens
  • Sked Social
  • Sprout Social
  • Tailwind
  • World Health Organization

Agencies

  • 160 Over 90
  • 18 Coffees
  • 25th Hour Communications
  • Accelerate360
  • Burness
  • Clarity
  • Creative Solutions
  • Honeycomb
  • Ignite Social
  • Lost Tribe Esports
  • Martin Waymire PR
  • Neat and Nimble
  • Nifty Method
  • Ologie
  • OneMagnify
  • Proof Strategies
  • Takeaway
  • United Talent Agency

Groups, Clubs, and Classes

  • Comms Creatives
  • JPRO Masterclass (3x)
  • Pop Chat Happy Hour
  • Social Media for Humans Club
  • TechSoup Connect TX Chapter

Conferences and Summits

  • Association of Florida Colleges Conference
  • All Day All Night Conference
  • BASIS7-ANEP Conference
  • California Community Colleges Information Security and Accessibility Workshops
  • Call Two Action
  • CASE Social Media & Community Conference
  • Cincinnati Together Digital
  • CreativePro Design + Accessibility Summit
  • Digital Summit Tampa
  • eduWeb eduSnacks
  • Florida College System SGA  Advisors Conference
  • FPRA Annual Conference
  • Government Social Media Conference (GSMCON)
  • HighEdWeb Accessibility Summit
  • Independent College Bookstore Association Conference
  • Iowa Tourism Conference
  • Museum Association of New York
  • National ADA Symposium (2x)
  • North Carolina Independent Colleges and Universities Conference
  • Public Affairs Council Digital Media and Advocacy Summit
  • PSEWEB Conference (2x)
  • Ragan Communications Social Media Conference
  • Rhodes College NACA Marketing Week
  • Social Fresh
  • Social Pulse Summit
  • State of Social (2x)
  • University of Cincinnati, Digital Inclusion Day

PR Chapters

  • FPRA—Dick Pope/Polk Chapter
  • FPRA—Lake Chapter
  • FPRA—Space Coast Chapter
  • FPRA—Tallahassee Chapter
  • PRSA—Cincinnati Chapter
  • PRSA—Dayton Chapter
  • PRSA—Michigan Chapter
  • PRSA—North Carolina Chapter
  • PRSSA Reimagined
  • Public Relations Association of Mississippi
  • PR Council of Alabama—East Alabama Chapter

Schools and Higher Ed

  • Berry College
  • Clemson University
  • California State University, Fresno
  • Harvard University
  • Illinois Center for Specialized Professional Support (ICSPS) - Illinois State University (2x)
  • Illinois Community Colleges Online Accessibility Committee
  • Imperial College London
  • Johns Hopkins University
  • Kansas State University
  • Massachusetts Institute of Technology
  • Old Dominion University
  • Rosalind Franklin University
  • SHEEO Comms Group
  • Stuttgart University
  • University College London
  • University of Alabama
  • University of Colorado, Colorado Springs
  • University of Michigan
  • University of Nevada, Reno
  • University of Newcastle (AU)
  • University of Southern California (5x)
  • University of Tampa
  • University of Texas, Austin
  • University of Wisconsin-Eau Claire
  • Vancouver Island University
  • Vanderbilt University
  • Wheaton College
  • Youngstown State University

Government and Municipal

  • Accessibility Community of Practice (Canada)
  • California State Information Officers Council (SiOC)
  • Cumbria County Council
  • The Lehigh Valley Arts & Cultural Alliance (2x)
  • NHS Lanarkshire
  • Oak Park Township
  • Public Sector Headspace
  • Township Communicators of Illinois
  • United States Congressional Progressive Caucus
Logo for the Sprout Social Always On Award

Always On Award

In September 2020, I was the recipient of the Sprout Social "Always On" Award. This recognition is given to a single social media professional who embodies the spirit of being "always on," pros who are constantly taking in the world around them, empathizing with their community, and truly championing the power of social media.

Logo for the H.E.S.M. Marketer of the Year award.

Marketer of the Year

Per #HigherEdSocial: "Alexa has since become one of the foremost authorities on accessible social media, and a powerful advocate for those with disabilities who need assistive devices or rely on alt text to access information. She not only makes a difference on her campus, but in the higher education and marketing industry as a whole."