About Me

The short and sweet bullet-point version:

Logo for Accessible Social

Accessible Social

One of my greatest passions in life is educating others about accessible best practices for social media content. Over the years, I have given numerous presentations on the subject and developed a number of resources for content creators including a guidebook, a newsletter, and a Facebook group. Eventually, my endeavors culminated in the creation of Accessible Social, an online resource hub for anyone who wants to learn about making accessible digital content.

Logo for Social Media Tea

Social Media Tea

In June 2020, I launched an Instagram account called Social Media Tea. My intention was to give my marketing peers an outlet where they could anonymously spill their secrets, their frustrations, and their experiences about their profession. The account has since grown to have more than 30,000 followers across Instagram, Twitter, and Facebook, and also includes a thriving online shop offering items that allow digital marketers to show off their extremely online sense of humor.

Where I've Presented

It's been a privilege speaking to digital teams and content creators at brands, organizations, and events around the world. Some notable names include Adweek, John Deere, the World Health Organization, the National ADA Symposium, HighEdWeb Accessibility Summit, Harvard University, MIT, Johns Hopkins University, and the U.S. Congressional Progressive Caucus.

Brands and Organizations

  • 3Play Media
  • AdventHealth
  • Adweek
  • Dell Technologies
  • eSSENTIAL Accessibility
  • GoFundMe
  • Great Lakes ADA Center (2x)
  • Hachette Book Group
  • John Deere
  • Lockheed Martin
  • National Institute for Social Media
  • Siemens
  • Tailwind
  • World Health Organization

Agencies

  • 160 Over 90
  • 18 Coffees
  • 25th Hour Communications
  • Accelerate360
  • Burness
  • Creative Solutions
  • Honeycomb
  • Ignite Social
  • Lost Tribe Esports
  • Martin Waymire PR
  • Neat and Nimble
  • Ologie
  • OneMagnify
  • Takeaway
  • United Talent Agency

PR Chapters

  • FPRA—Dick Pope/Polk Chapter
  • FPRA—Lake Chapter
  • FPRA—Tallahassee Chapter
  • PRSA—Cincinnati Chapter
  • PRSA—Dayton Chapter
  • PRSA—Michigan Chapter
  • PRSA—North Carolina Chapter
  • PRSSA Reimagined
  • Public Relations Association of Mississippi

Conferences and Summits

  • Association of Florida Colleges Conference
  • All Day All Night Conference
  • BASIS7-ANEP Conference
  • California Community Colleges Information Security and Accessibility Workshops
  • Call Two Action
  • CASE Social Media & Community Conference
  • Cincinnati Together Digital
  • Digital Summit Tampa
  • eduWeb eduSnacks
  • Florida College System SGA  Advisors Conference
  • FPRA Annual Conference
  • HighEdWeb Accessibility Summit
  • Independent College Bookstore Association Conference
  • Iowa Tourism Conference
  • Museum Association of New York
  • National ADA Symposium
  • North Carolina Independent Colleges and Universities Conference
  • Public Affairs Council Digital Media and Advocacy Summit
  • PSEWEB Conference (2x)
  • Rhodes College NACA Marketing Week
  • Social Fresh
  • Social Pulse Summit
  • State of Social (2x)
  • University of Cincinnati, Digital Inclusion Day

Groups, Clubs, and Classes

  • Comms Creatives
  • JPRO Masterclass (2x)
  • Pop Chat Happy Hour
  • Social Media for Humans Club
  • TechSoup Connect TX Chapter

Schools and Higher Ed

  • Berry College
  • Clemson University
  • California State University, Fresno
  • Harvard University
  • Johns Hopkins University
  • Massachusetts Institute of Technology
  • Old Dominion University
  • SHEEO Comms Group
  • Stuttgart University
  • University College London
  • University of Alabama
  • University of Colorado, Colorado Springs
  • University of Nevada, Reno
  • University of Newcastle (AU)
  • University of Southern California (3x)
  • University of Tampa
  • University of Texas, Austin
  • University of Wisconsin-Eau Claire
  • Vanderbilt University
  • Wheaton College
  • Youngstown State University

Government and Municipal

  • Cumbria County Council
  • Lehigh Valley Arts Council
  • NHS Lanarkshire
  • Oak Park Township
  • Public Sector Headspace
  • Township Communicators of Illinois
  • United States Congressional Progressive Caucus
Logo for the Sprout Social Always On Award

Always On Award

In September 2020, I was the recipient of the Sprout Social "Always On" Award. This recognition is given to a single social media professional who embodies the spirit of being "always on," pros who are constantly taking in the world around them, empathizing with their community, and truly championing the power of social media.

Logo for the H.E.S.M. Marketer of the Year award.

Marketer of the Year

Per #HigherEdSocial: "Alexa has since become one of the foremost authorities on accessible social media, and a powerful advocate for those with disabilities who need assistive devices or rely on alt text to access information. She not only makes a difference on her campus, but in the higher education and marketing industry as a whole."